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The people behind INTEMA. Our Team

INTEMA is led by its principal owner and CEO, Bedru Hussen Jemal. Our leadership brings senior management experience, a strong focus on customer service and more than 10 years in distribution and sales management.

Who leads us

Leadership

Distribution is built on relationships, and ours are led from the top. Bedru and the leadership team bring more than ten years of distribution and sales management experience with Beiersdorf, L'Oréal Professionnel and L'Oréal Consumer Products, and Bedru remains personally involved with key accounts.

Bedru Hussen Jemal

CEO & Principal Owner

Leads sales and distribution, personally calling on potential customers to review our product line and services.

Team at a glance

Team membersAcross nine departments
26+
Years in distribution & sales managementBeiersdorf, L'Oréal Professional, L'Oréal Consumer Products
10+

Who runs the day to day

Our departments

Twenty-six people across nine departments run INTEMA day to day. Ten work in sales, marketing and media, four in administration and finance, and eleven in operations. Each department has a head, and you can meet them below.

  • Seid Kedir

    Head of Sales

    Leads our six-person sales team, serving wholesale and retail customers every day.

  • Amira Mehsen

    Marketing Manager

    Leads our two-person marketing team, from in-store campaigns to promotions for the brands we distribute.

  • Noah Habtamu

    Head of Media & Communications

    Leads our two-person media & communications team and INTEMA’s brand presence.

  • Sebrina Nibras

    HR Manager & Executive Secretary

    Leads human resources and runs the executive office.

  • Abdu

    Finance Manager

    Leads our two-person finance and accounting team.

  • Beza Yirga

    General Services Manager

    Manages general services, facilities and office support.

  • Seada Kedir

    Store & Warehouse Manager

    Leads our ten-person store and warehouse team, keeping stock ready for delivery.

  • Neima Ahmed

    Technical Lead

    Heads technical support for INTEMA’s operations.

Netsanet Workneh

Brand ambassador

Netsanet Workneh

Netsanet Workneh is the face of Abay, the candle brand we make here in Ethiopia. Abay is sold in packs of 8 through the same wholesale and retail network as the brands we import. Netsanet represents Abay to our customers and retail partners and helps a homegrown product find its way into more shops and homes.

Departments

How we're organised

  • Sales & marketing

    A six-person field sales team managing key accounts and new-outlet development, working alongside marketing and media: ten people in total.

  • Administration & finance

    HR, the executive office, finance and general services: four people running the company's core functions.

  • Operations

    A ten-person store and warehouse team plus technical support, running dispatch and deliveries Monday to Friday.

  • Training

    We've invested in coffee training so our team really knows the product. That includes an Ethiopian and Saudi coffee exchange ("Coffee Talk" with Saudi coffee expert Ali Al Diwani) and international trade fairs like Gulfood.